

Market Research - discover where to go to gain insight into your geographic area and comparable pricing for similar services
Creating your NICHE - learn how to leverage who you were created to be to set up a space that attracts your best residents
Building your Brand - understand the effects of color, fonts, and logos ... so that you can build a brand in alignment with who you are
Creating Community: Building Allies in Marketing - hear how we leverage advertising and marketing at The Home at Baer Creek ... and how you can leverage what you already have to fill your home before you open
Includes five (5) marketing templates ready for you to modify with your own brand! Tri-Fold Brochure, Business Card, Post Card, Value Comparison Worksheet, and Benefits of Our Home slick sheet.
Magic Marketing Questions
When you know the answers to these questions, you'll start attracting the right residents
Alignment Algorithm
How to have everyday conversations that connect with people and quickly identify whether someone is in alignment with your service offering
Marketing Diagnostic
Specific questions designed to help you focus your marketing message and assess where you’re at in the marketing process
Live Marketing Workshop
This is a LIVE 90-minute, interactive, online workshop with expert coaches. It's a safe space to try out what you learned from all the different modules in the digital course. It's an opportunity to role play with peers and experts ... and receive real-time feedback

Michelle M
Using the Relationship Rocket method, John and I opened our home on Thanksgiving, and we had our first resident before Christmas. We got our second resident within a month after that, and we've had a steady stream of residents since then.

This is for you if:
You're opening a private care home and want to fill it fast
You've struggled to explain what makes your home different
You want a marketing system that feels natural and aligned